Our branding solutions examples include:
The worst recession in history had just hit the automotive industry, and Ford products in particular. With a limited budget and strong competition, we decided to focus on enduring values that touch people’s hearts, and make them feel good about “doing business with someone you know and can trust.”
Before long, Beach became the top-selling dealership in the five-state Washington Region for seven years running. As a testament to the success of this branding campaign, Virginian-Pilot columnist Larry Bonko cited “being able to sing the Beach Ford jingle” as the second of twenty tests to qualify as a Hampton Roads resident.
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Beach Ford Blog:
Beach Ford PR:
Primm created distinctive illustrations to be incorporated in all Baker’s Crust applications, such as store decor and signage, menus, packaging, print advertising, and television. One of the illustrations is incorporated in the logo, creating a strong, recognizable relationship with the other marketing elements.
Primm also created the Baker’s Crust website, www.bakerscrust.com, promoting the different restaurant locations and facilitating online menu presentation and ordering.
The Shops of Carolina Furniture at Williamsburg
“The Shops of Carolina Furniture at Williamsburg” actually consists of eight separate entities on one “campus.” The client was having trouble promoting the shops as a total entity. Primm solved this by creating a logo for The Shops that incorporated the logos of each of the separate stores. At a glance, the prospect can easily grasp the larger picture.
Rodriguez, Ripley, Maddox, Motley, Architects
In designing a new corporate image for RRMM, Primm chose a single graphic element to symbolize the firm. As part of the assignment, Primm created a graphic standards manual that covered all foreseeable applications, including letterhead, presentations, signage, brocuhure layout, etc.
Norfolk Yacht and Country Club
NYCC had a hodgepodge of differing logo designs, as determined by assorted vendors and various committees. Primm developed a cohesive design program, and supplied reproduction art via disc, email and print to all concerned parties. Subsequently, Primm was also asked to design signage for various club applications in keeping with the new graphic identity.
