Many consumers will form their first opinions of your company based on your website. And The Primm Company wants you to make a good impression.
We implement your overall image and brand in all aspects of media, including your website. Through site strategy, creative design, content planning, copy writing, and programming, we’ll ensure that your website meets the desires of both you and your audience.

Search Engine Optimization (SEO) and Organic Internet Marketing

Even before your first meeting with The Primm Company, we will have conducted an audit of your website, analyzing content, navigation, URL structure, meta tags, keyword usage, and more. We’ll also conduct a competitive analysis to show how your website matches up to the competition, and where you and your competitors stand in the search engine rankings. After speaking with you about your website’s strengths and weaknesses, we’ll develop a plan to optimize your website for search engine compatibility.

The process of optimization takes time. The ultimate goal is to appear attractive to both consumers and search engines.  We’ll analyze several aspects of every page on your website, and conduct extensive research to develop a long list of relevant keywords and phrases consumers use to find your service through search engines. Using that list, we’ll then strategically develop new content and other site changes.

A website, no matter how good it looks, can only benefit you if people are viewing it. With the ever-increasing amount of consumers who search the web before making purchasing decisions, we believe that SEO is crucial for success. A successful SEO campaign takes time and patience, but the return on investment can be astounding.

Pay Per Click Advertising

A pay per click (PPC) campaign from The Primm Company includes extensive keyword research, creative ad copy writing, landing page design and development, and effective bid strategizing.
Once your ads are running, we’ll consistently manage and improve your ppc campaign by monitoring the conversion rates and comparing click through rates (CTR) to determine which ads work best for you. We’ll also use the information to implement strategies like geotargeting and dayparting, helping your ad reach the audience you’re aiming for.

PPC can help you reach potential consumers right at the moment they’re searching for your service. And research suggests that having both a high-sponsored and high-organic ranking greatly increases the credibility of your website, thus increasing your traffic.

Social Media

Easily integrated into traditional marketing programs, social media is the link between you and the people you want to know. Before meeting with you, The Primm Company will look for different opportunities in a variety of social media platforms, developing creative strategies based on your industry and audience to promote your brand and have your message delivered to the masses.

We’ll look for possible blogging opportunities, determining what sort of content would be of interest to your visitors and what different forms of media we can involve. Consistently adding fresh content to your website while building a community of readers will help you increase web traffic and rank well in organic search results.

YouTube videos can also help in these areas due to the growing number of people who are using video sharing sites as their main source of information. We’ll produce high-quality, informative and interesting videos that will easily capture the interest of potential customers, leading them to your website to learn more about your product or service.

We’ll also brainstorm ways to leverage social media sites like Twitter, Revver, Flickr, Yelp, Linked In and Facebook to further your web presence.

When you meet with Primm, we’ll discuss these opportunities, and decide which one would work best with your immediate and long-term goals. We’ll then get you set up on the sites of your choice, and update content as often as you wish.

Social media represents a huge change in communication and a wonderful opportunity to connect directly with consumers. By bringing you closer to your audience, social media can provide you with more honest feedback than ever before.

Email Blasts

Email marketing has become a vital tool for business, because it allows your company to communicate instantaneously with your customers. Tailored to meet your current sales needs and to drive traffic to your site, an email blast made by The Primm Company considers the unique nature of both your business and your audience.

We create all email blasts in html, and design them to interact with your current website. Recipients are given company updates, including sale information, new product spotlights, employee achievements, etc. Customers are encouraged to visit your site for more information in each article, thus driving more traffic to your site and boosting your credibility with the search engines.

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