Janelle Person graduated Summa Cum Laude from the Honors College of Old Dominion University with a BS in communication and an English minor. She spent her entire college career on the Dean’s List, and was named the “Outstanding Senior in Communication.”  She was chairperson of the Honor Council, was active in Lambda Pi Eta, the communication honors fraternity, and was academic advisor for the College of Arts and Letters.

After graduating, she worked for LoSasso Advertising, a Chicago advertising and interactive marketing agency, servicing national and international clients. While at LoSasso, Janelle optimized press releases, audited websites, researched high-volume keywords, evaluated Google analytics and assisted with link building campaigns. Additionally, she helped establish the company’s social media presence and was put in charge of the blog, seeing it was updated frequently and checking posts for proper use of the search engine optimization tools.

Her familiarity with the web allows her to excel in online marketing strategies and stay on top of the constantly evolving world of search engine marketing.

Janelle is always thinking of new ways to help The Primm Company’s clients develop and strengthen their web presence. As the business of marketing gravitates more towards the web and interactivity, she keeps Primm clients up-to-date on new strategies for aggressive online marketing.

Janelle Says...

“Search engines and I go way back. I still remember the uproar of giggles in my sixth grade classroom when we were told to visit a site, ridiculously named “Google.” We sure thought the creators of a site with a name like that were nuts, but little did we know -- they were about to change everything.

“Our teacher, a very smart woman who truly appreciated the new development, tried to speak over our laughter, attempting to explain the fascinating expression, “You have the world at your fingertips.” Her eyes were wide, her smile was bright, and her excitement was through the roof.

“But we didn’t care. It didn’t matter how it worked. We just knew that if we typed “Backstreet Boys,” we got what we were looking for. And that’s all we needed to know.

“Over the years, search engines became my reference for everything. Phone books were used for hamster cage bedding and encyclopedias were nothing more than my go-to source for glossy pictures of butterflies. (Sorry, Dad).

“When I was 15-years-old, I saw my grandmother use a search engine to find a sewing pattern. And that was the moment it hit me. The world had been drastically impacted by what I originally thought of as the shortest link between me and a boy band’s fan page. This medium was suddenly transcending age, location and background, taking over the way the world shared information.

“And I saw it all happen.

“From that point on, I was always impressed by search engine capabilities and developments. But I was absolutely fascinated when I learned how it all works. So many things most people never knew existed or mattered can drastically affect their search engine ranking, and as a result, their business.

“I like helping people achieve the online visibility and attention they deserve. Whether you’re a rock star or a quilt-maker, you need someone like me.  And I like that.”