Jay Moore specializes in the art of reputation management. He has helped organizations in the retail, professional, business-to-business and governmental sectors improve their competitiveness for 25 years. Jay defines and persuasively communicates the value of an organization to stakeholders who include customers, stockholders and employees with the measurable goal of improved standing and profit.

He received a BA in journalism, with honors, from the University of North Carolina in Chapel Hill and completed the Masters Program in public administration at Old Dominion University, Norfolk, VA.

Jay developed his communications expertise over a nearly 40-year career that started in TV news where he was a reporter, anchor and news director before transitioning to practice public relations. His career has included: development manager for the City of Miami Beach; development officer for University of Texas; PIO for the City of Tamarac, FL; VP of Public Relations, The Primm Company (1993-95); manager of communications for the City of Norfolk; and others.

He is accredited by the Public Relations Society of America, and has worked for clients including Texaco, Dow Chemicals, GlaxoWellcome (now GlaxoSmithKline), the Bank of Montreal and the American College of Physicians.
Salt water is Jay’s passion outside the office. He has cruised his trawler from Galveston, Texas to the Chesapeake Bay, is a licensed U.S. Merchant Marine Captain and a certified Rescue SCUBA diver.

Jay Says...

“Public Relations is reputation management. Two principles guide my PR counsel.

1. Creation and constant management of your company’s reputation can influence your customer’s buying decision as much as price point, service and location.

2. People do business with people – people they like and trust, not other businesses.

“We identify and promote a company’s value to major stakeholders whose positive opinion is critical to its success: customers, stockholders and employees. The constant, truthful and creative communication of your company’s value builds trust and appreciation for your services or products.

“Trust and appreciation build a bridge across which you can do more than gain new business today. You keep and build that business tomorrow.”