Tom Noffsinger brings an eclectic background, creative voice and fresh outlook to web development and online marketing efforts. Tom has been developing quality websites for more than 16 years, and created his first website as a newspaper editor, trading internet access and server space for newspaper advertising. 

After spending seven years as an award-winning journalist, newspaper editor and freelance writer, Tom spent five years writing internal communications and developing internal marketing strategies for The New York Times Company. In 2003, he founded Thomas Website Design and joined forces with The Primm Company in 2010.

As our Interactive Media Director, Tom lends valuable insight to web development and online marketing efforts.  Although he is technically savvy, Tom views websites as communication vehicles that should reach the target market with an effective call to action that gets results.  This focus on the communication aspect of the web is user and customer-driven, rather than technology-based, and results in websites that are fully integrated with an overall advertising and marketing strategy.

Tom earned his bachelor of science in public relations from Virginia Commonwealth University in 1990. You’ll find Tom on the water when he’s not in front of a computer. He’s an American Canoe Association kayaking instructor and enjoys spending time in the surf.

Tom Says...

“I’m not a technical kind of guy; I’m a communicator. That means I speak in terms people understand, and translate any complex technical jargon so that everyone knows exactly what's happening and what it means for the website and the business as a whole.

“I look at every web project from the user’s point-of-view first. I ask myself, “How would I find…?”  This is my guide for all design and organization.

“I also strive to make sure there is a clear purpose behind every piece of information and image on the site.  If we can’t clearly identify why something is on a page, and how it supports the overall site objectives, it probably shouldn’t be there.”