Large manufacturing plants and utilities, particularly nuclear facilities, require large quantities of boiler feed water for power generation.  This water must be filtered and treated to exacting standards, creating a need for supplemental water treatment whenever the in-plant water treatment system goes off-line.
           
Ecolochem, Inc. created a mobile water treatment system to provide industry-standard treated water on a temporary, often emergency, basis.  Because this was, at the time, a new service, the marketing task was twofold: 1) Inform – Get the word out that this service was available, and 2) Market – Promote the name and status of Ecolochem as a qualified, reliable supplier of treated water for industry.

Primm understands the engineering mentality.  Knowing we were talking to plant managers and engineers, Primm designed a series of graphics, showing the Ecolochem mobile equipment with cutaway views that quickly conveyed their makeup and function.  These illustrations and the accompanying sales themes were incorporated into a series of trade advertisements, trade show displays, product bulletins, and sales presentations that quickly brought Ecolochem to the attention of its potential market, creating new and steadily-increasing business.

Over several years, Primm produced a series of corporate capabilities brochures, conveying the increasing size and technical sophistication of Ecolochem, its equipment, services, and processes. 

During this period, in the face of new competitors, Ecolochem grew to be the leading supplier of water treatment in the U.S., providing a full range of reverse osmosis, filtration, demineralization, softening, and deoxygenation treatment for emergency, supplemental, or extended-term service, eventually supplying entire water treatment systems for its clients.

Primm produced translated versions of sales materials as Ecolochem established treatment centers in major European cities.  The company grew to the point where it was acquired by General Electric.  Incidentally, GE continues to employ the graphics and sales themes developed by Primm in promoting its Ecolochem water treatment division, world-wide.

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