Decker Law -- Tying It All Together
Multi-partner law firms present an interesting challenge. On one hand, the firm name and brand identity need to be prominent and consistent; on the other, the attorneys are individuals with their own clients, relationships and areas of practice. Primm takes the position that people do business with people as opposed to companies; therefore, the attorneys need to be a big part of our creative approach.
As a unifying, and identifying, factor in the campaign, Primm selected the founder and namesake, Pete G. Decker. Decker is well-known, not only as a leading attorney, but also for his active support of community activities and charitable causes. Primm saw in this the opportunity to satisfy many goals, while creating an identifiable and meaningful campaign that would reach home with the broad market.
The broadcast campaign features each lawyer with a specific message, followed by shorter messages by Pete Decker, promoting various civic causes. A separate public service campaign features Pete Decker with specific messages regarding particular causes.
This highly-individualized campaign has been very successful. In addition to new case generation, the campaign continues to foster good will in the community and positive attention for the firm and its individual attorneys.
Decker Law Radio Spots (MP3 format):
Decker Law Outdoor Advertising:
Huffman & Huffman Television Spots